The ultimate motive behind every business is to maximize the profits, but sadly this is precisely the one area where most businesses struggle. You might end up putting in more money, every year in the business, in the hopes of making more profits, but more often than not, the results are not as per your expectations. Why is it so? Well, there are several unknown variables in a business which have a direct impact on your profit levels. But how to identify them? It is not easy for everyone to identify the areas of the business that need optimization. You need the guidance of a profit maximization consultant to plug all the loopholes that are draining your profits and maximize your earning potential.